What are Your Most Important SEO Keywords? 8/31/10 12:39 PM

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Bluetone Media  provides expert SEO services to hundreds of businesses

Before Bluetone can put a single piece of your search engine optimization plan into motion, we have to have a plan to start with. And usually, the first step in that direction is figuring out what your most important keywords are.

Unfortunately, this seemingly-simple concept is where a lot of business owners trip up.

Here’s why: they have read in books, or heard in seminars, that the way to sell products and services online is by having enough people find your website on Google, Yahoo, and Bing, and then making the right offer to them. Since you can’t have sales without traffic, it makes since to pick the “busiest” keywords – the ones that will attract the most traffic – as the ones to concentrate on, right?

Not exactly. The most-searched keywords usually underperform for two reasons: first, because you’re competing against dozens, hundreds, or even thousands of other business owners just like you who decided to focus their time and attention on those same terms and phrases. And secondly, because the most-searched keywords tend to be very general in nature, they convert at very low percentages. Put another way, people enter them into search engines because they don’t yet know what they’re really looking for – not exactly the picture of an ideal buyer, is it?

A better strategy for your business is to focus on keywords and phrases that indicate that the searcher is looking to make a purchase. These could be brand or product names, model numbers, or even prices… just so long as they indicate a need, rather than a simple curiosity. The best keywords aren’t always the ones you think are the best, or most popular – they’re the ones that can bring interested buyers to your website.

If you need some help making sure your SEO plan is as efficient as it is effective, contact BlueTone today to see how we can help you improve your positioning on Google, Yahoo, and Bing… not to mention your bottom line.

 

Port City Event Planners 8/20/10 8:10 PM

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Hell's Kitchen & Bar in Downtown Wilmington 8/18/10 7:45 PM

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From Taco Tuesday and Hell's Hold'em to all the rave local reviews on such sites as Yelp, Urban Spoon, and GooglePlaces its pretty clear that Hell's Kitchen has found their time and place to truly excel. Hot bar food and perfect ambience is always provided for the sports loving crowd out there and the great atmospheric heritage of the water front district of Wilmington is an idyllic setting for the rest of us. If you live here and you appreciate a good get together now and then with friends, Hell's Kitchen & Bar is a MUST-SEE checkout for you and your friends. What's more, the opening of College Football season is upon us, if you like football and like tailgating you can combine your fun .... and do a good turn TOO! Saturday September 4th is a date you folks must put on your calendar. Bring your lawn chair and help Step up for Soldiers raise money at a benefit to support their cause, apparatus and facilities to ease the lives of newly returning wounded soldiers from current hot-spots. nuf sed

 

Murray Law NC 8/14/10 12:59 PM

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Michael Matters 8/12/10 8:24 PM

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Sophisticated Lawyer software is thrilling and engaging to a very select audience probably and something, uhhhhh, less so, for the rest of us. Having that thought in my head, I intrepidly entered this site and began to look around. I sought and found something with a little more appeal to a more general audience, and hence this assignment became less of a challenge. What if I were to inform you that Domestic Custody, Management, and Visitation matters as well as child support, spousal engagement and other matters are covered in the software list? I might begin to get more of you to open your eyes to the rest of this short blog about a website named Michaelmatters.com. Parents can document what they each have contributed in the formative years of raising a child if software like this was more well known. But obviously this is but an example among many, of the software offered within.