73 %
Increase in Organic Website Traffic
How Our Agency
Boosted An Online Store's Annual Revenue 40% in 10 months
Key Performance Indicators
61 %
Increase in Organic Engaged Sessions
39 %
Increase in Ad Click-Through Rate
Project Overview
This Ecommerce site specializes in creating customizable stock house plans for those looking to build a new home. They came to us early in 2024 looking for a way to improve their website traffic and lead generation. After researching the industry, we developed a comprehensive marketing strategy combining SEO optimization and PPC advertising. Through these efforts, the client experienced significant increases in organic website traffic and top search rankings, resulting in a more positive user experience and cost-effective marketing strategy for those seeking home design plans in the coastal Southeast region.
Strategy:
- Searched for keywords with the highest search traffic that align with our SEO strategy
- Identified and prioritized the top 10 search terms we want to rank on Google's first page.
- Analyzed our competitors' SEO strategies to learn from their successes and avoid potential pitfalls.
- Added and enhanced the website’s meta information (page titles, H1 tags, and descriptions) to help Google better understand our content.
- Resolved and removed broken links across the website.
- Developed monthly blog posts optimized for our top 10 target keywords.
- Revised existing website content to improve SEO performance.
- Generated an updated XML Sitemap to help Google more effectively crawl and understand our website's structure.
- Reviewed existing content to maximize internal linking opportunities and conducted outreach to secure backlinks from local businesses.
- Improved the website’s overall functionality, design, and user experience.
- Conducted keyword research to find search terms most relevant to their pay-per-click (PPC) advertising strategy.
- Created a comprehensive PPC campaign designed to increase lead generation within the service area and target their ideal client demographic.
- Continuously tracked campaign performance and adjusted bidding strategies to optimize cost-effectiveness.
Key Outcomes:
Increased organic website traffic by 73% in six months
We significantly increased our user base by implementing a comprehensive marketing strategy that integrated SEO and Google search advertising.
Increased the site’s average ranking by 6 positions or more for the search phrases listed below, all of which are now ranking within the top 5 positions
This SEO initiative focused on developing targeted pages for specific keywords, then carefully optimizing page headings, meta tags and content quality.
- Raised beach house (6 increase)
- Old american house design (6 increase)
- American house project (6.52 increase)
- Floor plans for beach houses (7.21 increase)
- Floor plans beach house (7.98 increase)
- Low country architecture style (7.79 increase)
- Low country architecture (8.62 increase)
Organic engaged sessions increased 61% in six months
Our SEO strategy focused on enhancing website performance by optimizing page load speed, refining site structure, ensuring mobile responsiveness and adding blog posts. These improvements were designed to create a better user experience that keeps visitors engaged with our content.
PPC
Increased ad click-through rate by 39% in six months
We consistently tracked the campaign's performance, allowing us to make strategic adjustments to our bidding strategies and keyword assets to maximize cost-effectiveness.
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BlueTone Media, Inc
314 Walnut St. | Suite C
Wilmington, NC 28401
888.BLU.TONE (888-258-8663)
910.795.2280
Technical Support [24hr]
Office Hrs M-F 8:00am - 5:00pm
