30%
Increase in On-Time Payments
How a Non-Profit Rural Health Center
Transformed Their Operations With a New Website
Significant Improvements
600 %
Increase in New Patient Appointments
100 %
Increase in Patients Ages 25-40
Project Overview
Mount Olive Family Medicine Center needed a new website to create a better patient experience. Their previous website was not resourceful, and they wanted to bring their website into the 21st Century. It was important for Mount Olive to be able to share documents electronically with their patients, as well as improve the payment collections process. Mount Olive and BlueTone Media joined forces, and set their sights on creating a modernized and intutive website that paired with a custom-made patient portal.
Strategy
- Started with a thorough consultation to understand Mount Olive's pain points and specific needs.
- Crafted a new website from scratch with an intuitive design and modernized features.
- BlueTone's proprietary CMS (Content Management System) makes it easy for the staff at Mount Olive to add to their ever-growing list of services and to share time-sensitive news.
- Helped to generate an increase of over 100% in walk-in clinic visits.
- Revamped the customer journey to funnel patients to their patient portal and streamline document sharing and bill pay.
- Built a user-friendly biography section where patients can familiarize themselves with the providers at Mount Olive. New patients have cited the website as being the reason they chose to visit Mount Olive.
Key Outcomes
New Patient Appointments Have Never Been Easier
Prior to the new website, the staff at Mount Olive would spend a considerable amount of time on the phone and receive an average of 5 -10 new patients per month. With the new website, new patient appointments have grown to an average of 40 per month, and the staff can focus on providing exceptional service, not talking on the phone.
Increased On-Time Payments by at Least 30%
The new website provided an opportunity to revamp the customer journey and streamline the bill pay process.
Boosted Patient Engagement
Mount Olive and their patients found the old website difficult to navigate and lacking in resources. Now, Mount Olive sees more patients utilizing their portal, more forms being filled out on the website, and more attendees for their programs like the Concussion Clinic and Flu Shot Wednesdays.
Improved Sense of Trust
New patients, especially those aging from 20 - 35, have cited the website for being the reason they chose to visit Mount Olive. With plenty of resources available, including biographies on their growing list of providers, new patients find themselves to be worry-free when on the way to their first appointment.
Testimonial:
"Adam and BlueTone were very helpful throughout the process and painted a clear picture of what it would look like if we chose to build the site with BlueTone. We wanted something that was easy for us to manage and maitain. We like how the backend of the site is accessed by our same URL. There isn't a separate portal or platform that is geared toward web developers. We were all impressed by how easy it was to work with BlueTone and to make edits to the site ourselves."
- Mount Olive Employee
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BlueTone Media, Inc
314 Walnut St. | Suite C
Wilmington, NC 28401
888.BLU.TONE (888-258-8663)
910.795.2280
Technical Support [24hr]
Office Hrs M-F 8:00am - 5:00pm
